Key Concepts

 

Language:
The tittle and packaging of the game both create an effect into get people to buy the game because the packaging has a very well respected talented player on the cover so people will know that this game is the best and the title Join the Fifa 13 club also has an effect into getting people buying the game as its purposely done so people would want to know what its like joining the community of Fifa. The background does well to have an effect on people to buy the game because it has world class players such as Messi, Benzema and Hart playing with ordinary players which encourages the public to join in.The slogan also has the same colours as the title which would suggest that its there theme  which includes the colours of white and red. The release date was on the 17/09/2013 which is stated in the advert to inform people and increase revenue in pre orders.The website is EAsports.com/Jointheclub which is easy to remember so that people will go and the join the club bit suggests that you are about to be apart of the Fifa community.The title is located at the top left so everyone is able to see it when there watching this advert on tv.

Institution:
The company that is behind this game is Electronic Arts and is available on many platforms which are PS3, Xbox 360, Pc, Mac, Ps Vita, Nintendo Wii. The game sells at a price of £39.99.

Audience:
The genre of this game is sports so this game is applicable to ages over 3 years however the ages that play this game the most are from 7-24 because when your in primary school at the age of 7 their friends will play it and encourage other children who would possibly talk about in school and this does apply to teenagers aswell in high school up to 16. People that are aged 17-24 have a hobby of playing video games and generally play sports games like Fifa with their friends in competition. Males are more dominant in playing this game because on the advert there is no females and all females so the percentage ratio would be 80% male and 20% female


Representation:
The representation of the cover shows one professional football player and there is the stadium in the background  which encourages people to buy the game and there is no female professional football players so this indicates that this game is more male dominant.