Thursday, 14 November 2013



Movie #1: Fast 6








The genre of this film is a action, thriller and mystery.

Film Poster: The key convention of the film poster is a tag line, central image, title and a production blurp.

Film Trailer: The key conventions of the trailer are dramatic shots, music, text on screen, introduction of actors and voice overs.
The target audience for the film is 15-30 who enjoy action thrillers.


Movie #2: Skyfall




Th genre of the film is a action, adventure and thriller.

Film Poster:The key conventions of the film poster are title, central image, release date and production blurb.

Film Trailer: The key conventions of the trailer is dramatic scenes, music and release date.

The target audience for skyfall is 12-35 watch this movie as its a great action film for young/middle aged.




Movie #3: Olympus Has Fallen



The genre of the film is a action and thriller.

Film Poster: the key conventions of poster are name check,Title, production blurb, release date and a tag line.

Film Trailer: The key conventions of the trailer is text on screen, release date.

The target audience for this film is 15-30 as this is for action enthusiasts and this film addresses serious issues of the white house.





Friday, 27 September 2013

Tuesday, 17 September 2013

Camera Shots




High angle: This shot makes the person who needs to look weak and powerless fit into its character so in this case you can see school boy alone that is about to be a victim



Low angle: This shot helps to make characters look big and strong which helps to show who is more powerful and in this case is the bullies who are facing the victim.




Over the shoulder: This shot helps to show the conversation between characters and in this shot you can see two bullies who are verbally abusing its victim.


 Establishing shotThis is so the audience can see the scene/setting. 
 The audience would know where they are as you can see that the bullies have approached the victim behind a building, so no one can see. 


Medium shotThis is when the subject(s) head to waist is the only  visible. 
One of the bullies is laughing at the victim. The audience would almost feel as if the character was pointing at the audience.



Over the shoulder and Medium. 
 The victim is being punched on the face by the bully which helps to show the impact on the victim.


Medium close upShows only head and shoulders. Shows the subjects emotions, and some background.
 This is a close up of the punch. Because its a close-up the audience can actually see the punch like theyre right there.


Extreme close up: This is when you only focus on one thing so in this shot its the tears which makes the audience feel sympathy.



Medium shot and High angle.
As they repeatedly abuse him, he tries to protect himself. As you can see him being harmed, the audience would again feel sorry for him.




Long shotThe head and toe are visible, this shows the overall effect on the victim.






Thursday, 12 September 2013

Key Concepts


 

Language:
The tittle and packaging of the game both create an effect into get people to buy the game because the packaging has a very well respected talented player on the cover so people will know that this game is the best and the title Join the Fifa 13 club also has an effect into getting people buying the game as its purposely done so people would want to know what its like joining the community of Fifa. The background does well to have an effect on people to buy the game because it has world class players such as Messi, Benzema and Hart playing with ordinary players which encourages the public to join in.The slogan also has the same colours as the title which would suggest that its there theme  which includes the colours of white and red. The release date was on the 17/09/2013 which is stated in the advert to inform people and increase revenue in pre orders.The website is EAsports.com/Jointheclub which is easy to remember so that people will go and the join the club bit suggests that you are about to be apart of the Fifa community.The title is located at the top left so everyone is able to see it when there watching this advert on tv.

Institution:
The company that is behind this game is Electronic Arts and is available on many platforms which are PS3, Xbox 360, Pc, Mac, Ps Vita, Nintendo Wii. The game sells at a price of £39.99.

Audience:
The genre of this game is sports so this game is applicable to ages over 3 years however the ages that play this game the most are from 7-24 because when your in primary school at the age of 7 their friends will play it and encourage other children who would possibly talk about in school and this does apply to teenagers aswell in high school up to 16. People that are aged 17-24 have a hobby of playing video games and generally play sports games like Fifa with their friends in competition. Males are more dominant in playing this game because on the advert there is no females and all females so the percentage ratio would be 80% male and 20% female


Representation:
The representation of the cover shows one professional football player and there is the stadium in the background  which encourages people to buy the game and there is no female professional football players so this indicates that this game is more male dominant.










Thursday, 5 September 2013

Fifa 13 Video Game Research


The creators of Fifa 13 are Electronic Arts.Fifa 13 is a game that is available on the platforms PS3, Xbox 360, Pc and Mac and was released on the 25th of September 2012 but released on October in Japan. The demo of the game was released on the 11th of September 2012 which was exactly fourteen days before the release date and had 1.99 million downloads within three days.Electronic Arts announced that they had sold more than 14.5 million copies until may 2013.Fifa 13 had made thirty percent more than the previous game.This game has five hundred official licensed clubs and fifteen thousand players. The game contains ultimate team in which you can play online and build your own squad which you can compete with and win coins to help strengthen your squad. Another mode is career mode which allows you to be a manager or a player that lets you experience the world of football.The features that have been added in career mode to improve the game mode which are international duties which means you can manage a international team or play with a international team, there has been an improvement in the transfer system to make it more accurate,changing clubs through the season to make it more realistic,new commentaries were added when playing in career mode and live scores have been added like they do in real life.One distinctive feature was attacking intelligence which means  players have the ability to analyse space,work harder and smarter to break down the defence, and think two plays ahead.It also makes players run that puts defenders out of position and open passing to team-mates. The  target audience for this game is three and over as you can see on the cover.When this game was launched the game had encountered a problem that many Fifa 13 users were facing which was invisible players so the users couldn't see the opposition and on the online mode ultimate team there was missing players that people had bought. One more important feature that was only implemented in Fifa 13 was the one touch control system which transforms the way players control the ball, eliminating near-perfect touch for every player and creating more opportunities for defenders to capitalise on errant balls and poor touches to win back the possession for the opposition371.One of the most interesting new features in Fifa 13 is the integration with kinect for xbox 360 and playstation move.With kinect, players can control tactics,formation,and substitutions using their voice without the need to pause the game.In be a pro mode,players can communicate with their teammates by calling for a pass, telling a teammate to shoot.In this version of the game there is also a 360 degree angle in which you can cover everything when you want to see the instant replay. On the cover of this game is Lionel Messi who has been of the Fifa cover for the first time and had one of the most expensive cards in the game for the online mode ultimate team.





Friday, 5 July 2013

HSBC Adverts.


This is the first advert I made for HSBC in Media. The first view shows that the house has somewhere for you to stay, the second view explains someone dream house and the last image shows how a burglar would see your house.



This the second advert I made for HSBC in Media. The first view tells you that time is normal, the second view shows that time is money and the last view tell you the time you have to relax from work.




The third advert I made for HSBC in Media. The first view of the image tells you the money has power , the second view of the image shows the leaders have power and the last view of the image shows that electricity has power.

Friday, 28 June 2013



Genre: This clip is a action clip.

Audience: The audience for this clip is mostly adults and teenagers. The age group is at 15 years old to 40 years because teenagers are interested in fast cars and action in films and adults up to 40 years generally enjoy action and fast cars but anybody above the age of 40 wont have an  interest in fast cars and action as they are really mature people. I think that mostly men would watch this clip so I would say 80% men and 20% female.

Platform: This clip can be watched on YouTube, TV, Pc (Netflix), DVD and tablet